Pattern Beauty, the brand founded by Tracee Ellis Ross, is stepping beyond curls and coils and into full-body hydration.
The new Pattern Body collection introduces Juicy & Joyful body products designed to deliver superior hydration for everyBODY. From vibrant packaging to the same community-first ethos that defines Pattern, this expansion feels like a natural evolution for the brand.
Launching August 21 on PatternBeauty.com, the line promises body care that is as nourishing and celebratory as the brand’s haircare staples.
Why it matters:
- Pattern is one of the few celebrity-founded beauty brands with authentic staying power.
- Expanding into body care signals a major growth moment in 2025’s beauty landscape, where cross-category moves are fueling brand longevity.
Tracee Ellis Ross continues to serve as CEO, Founder, and Creative Director, making Pattern one of the rare celebrity brands where the original vision still drives every launch.
Stay tuned for more updates and first impressions of Pattern Body.
