MATTE Brand Summer Takeover: New Drop Launches April 11, 2025

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Inside the Vision of Briana Shaneè Wilson — and What to Expect From Her Next Drop

And it’s growing.

With a new drop on the horizon, L’Heir takes a moment to honor the mind behind the minimalism, the intention in every stitch — and the cult following she’s earned by designing for women who feel powerful in their skin.

The Matte Brand Designer: Briana Shaneè Wilson

Founded in 2014, MATTE is the brainchild of Briana Shaneè Wilson, an entrepreneur and creative who broke the mold of fast fashion by doing it her way — direct-to-consumer, Black-owned, and rooted in sensual simplicity.

Her muse? The woman who commands the room without raising her voice.

She’s shared in interviews that she designs for “women who know their body, own their power, and don’t need validation to be visible.” It’s this very confidence that’s made MATTE a go-to for everyone from Solange to everyday muses on IG.

The Aesthetic: Skin as Statement

MATTE’s style code is clean, sculptural, and unapologetically body-forward. From essential basics to elevated streetwear and baddie moments, the brand walks the line between editorial and everyday.

What sets it apart is texture — every piece feels intimate, like it was made to live close to the skin. No loud branding. No distractions. Just form, fabric, and feeling.

What to Expect From the New Drop

With details just landing on the brands Instagram, we can expect energy from this new drop. Extreme sexiness, deep plunging neck line, thin strappy details and the designers signature lower back tattoo as art one or two pieces in the collection.

If previous collections are any hint, we can expect:

  • Elevated street style with editorial polish
  • Neutral tones for maximal styling range
  • Statement styles with signature Matte Details

L’Heir’s Take:

We don’t just watch MATTE — we study it. Briana has built a brand that’s as much about how you feel as how you look. With every drop, she reaffirms that minimalism can still be magnetic, and softness is its own kind of strength.

Whether you’re a longtime MATTE girl or ready to try it for the first time — this drop might be your new uniform.

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