How Sofia Richie Grainge Made a TikTok Strategy

If you’ve been following social media lately, you may have come across the “US Royal Wedding” between Sofia Richie and Elliot Grainge. The couple’s nuptials took place in the picturesque region of the south of France, and the event has been extensively documented on TikTok. From the fashion and behind-the-scenes footage to the elevated lifestyle photos, it’s clear that Sofia Richie has become something of an It girl. In this blog post, we’ll explore how Sofia has emerged on social media with a curated strategy to spike engagement and capture the attention of audiences worldwide.

First and foremost, let’s talk about the power of a curated social media strategy.

Sofia Richie is no stranger to the limelight, having grown up in the entertainment industry. She has used her experience and knowledge to craft a strategy that not only showcases her lifestyle but also sparks engagement from her followers. By sharing carefully curated content that speaks to her brand, Sofia has been able to build a following of over 6 million on Instagram alone.

One key aspect of Sofia’s strategy is her use of high-quality visual content. Her Instagram feed is a carefully curated collection of photos that are both aesthetically pleasing and engaging. From showcasing her fashion sense to sharing behind-the-scenes glimpses of her life, Sofia’s content is always visually stunning. This attention to detail has helped her build a dedicated following that engages with her content regularly.

Sofia Richie’s emergence as an It girl on social media is no accident. She has crafted a carefully curated strategy that leverages high-quality visual content. By following her example, other aspiring influencers can learn how to build a successful social media strategy that connects with their target audience and drives engagement.

Let’s get into the Tiktok strategy of Sofia Richie-Grainge that everyone should implement into their content creation process.

As you can see at first glance, the lovely Sofia Richie Grainge only has a few posts. However, she arrived on the platform with her new last name attached, and ready to post in real-time.

The key takeaway here is her posting strategy and how she instantly invited us in on her big day! This is unheard of with most celebrity weddings. What Sofia did was allow the general public to feel just as excited as her wedding guest by taking us day by day with wedding events and even the wedding and parties.

Each Post on Tiktok was a very realistic get-ready with me from skincare, makeup, and outfit choices, Mrs.Grainge made us her Facetime bestie.

If you want to start posting like Sofia, understand that real-time, unscripted posting is a game changer.

@sofiarichiegrainge

France GRWM ♡

♬ original sound – Sofia Richie Grainge

• Step One: Don’t be afraid of longer videos, especially if you are great at telling a story that is interesting to the viewer. The engagement will come from inviting viewers into your space and allowing them to be a part of your process no matter what niche you’re in.
• Step two: Posting daily should become a habit. Curate your feed to have a flow. Your content pillars should cover your lifestyle, your niche, and your hook.

In the case of Sofia’s content pillars:

She covers her lifestyle as a Wealthy Young Newlywed Socialite, her Niche being Fashion but also the beauty director of Nude Stix, and her current hook is being able to organically insert her brand and collabs within her content for visibility and sales.

• Step Three: Use your personal style to accelerate your personal brand. Sofia has had lots of fashion moments, but her new Elegant, Luxury, elevated basics style is the new fashion aesthetic. You don’t have to have her style, but your personal style allows viewers to see more of your personality.

Lastly, remember to always stay true to yourself! This may sound cliché, but it’s essential. It’s easy for people to spot when you’re pretending to be someone you’re not. Embrace your unique personality and style because that’s what sets you apart. You don’t need to be wealthy, and you don’t need to have the latest fashion trends to showcase your lifestyle. The key is to remain consistent with your posts and be authentic in your messaging. By staying true to yourself, you’ll attract the right audience and establish a loyal following.