The Pantone Color of the Year for Fashion 2023

Every year, the Pantone Color Institute announces its Color of the Year, which has a significant impact on the fashion industry. In 2023, the Pantone Color of the Year for fashion is Viva Magenta, a bright reddish-pink color that is meant to inspire people to embrace life with enthusiasm and a rebellious spirit. Check out a few fashion and beauty products here to match the color of the year.

In this article, we will provide you with everything you need to know about Pantone Color of the Year related to fashion. We will explore the Spring/Summer 2023 New York Fashion Week Color Palette, how to wear Viva Magenta, the Pantone Color Institute, and more.

Spring/Summer 2023 New York Fashion Week Color Palette

The Spring/Summer 2023 New York Fashion Week Color Palette features a range of contrasting colors that encourage experimentation and individualistic expression. The Pantone Color of the Year for fashion, Viva Magenta, is included in this palette.

How to Wear Viva Magenta

Viva Magenta is a bold color that can make a statement. If you’re wondering how to wear this color, here are a few tips:

  1. Start small: If you’re new to wearing bright colors, start by incorporating Viva Magenta into your accessories. A Viva Magenta scarf or handbag can add a pop of color to a neutral outfit without being too overwhelming.
  2. Pair with neutrals: Viva Magenta looks great when paired with neutrals such as black, white, and gray. This allows the color to stand out without being too busy.
  3. Mix with other colors: If you’re feeling bold, try mixing Viva Magenta with other colors. It looks great with blues, greens, and yellows.
  4. Play with prints: Viva Magenta can be a great addition to a printed outfit. It pairs well with florals, stripes, and even animal prints.
  5. Experiment with different fabrics: Viva Magenta can look great in different fabrics such as silk, cotton, and even leather. Play around with different textures to see what works best for you.

Incorporating Viva Magenta into your wardrobe may seem daunting at first. However, it can be a fun and bold way to express your personal style. Whether you choose to start small with accessories or go all out with a Viva Magenta dress, these tips can help you confidently wear this vibrant color. Remember, fashion is all about having fun and experimenting, so don’t be afraid to try something new!


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